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Good source for sports business, including media moves

If you’re not occasionally reading Sports Business Daily, now is the time to start.  You might catch some cool ideas for your new sport project.

As you scroll down the home page, you’ll soon see a section for stories covering the business side of media activities with sports.  This is a big side, needless to say.

One interesting piece here tells us that more than half of the consumers watching NBC’s broadcasts of the Sochi Olympics on TV were also watching something else — another device like a smartphone or tablet.

You can’t read too much here without logging in.  But no worries.  I believe you can gain access to this site — at least to some of its content — through our Belk Library connections.  I’ve been bumping into lots of references to the journal while doing other research.

 

Getty Images makes photos available for blogs, websites

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One nice, new way to use photos legally in your blog is to use pictures from Getty Images.

Go to its site by clicking here.

Getty is one of the first agencies to develop a system that allows its photos to be used free for non-commercial purposes, such as for most blogs and websites.  In our case, no one in class is likely to turn a site into a money-maker just yet.  (If that point comes, great!  You can re-think the Getty deal.)

The Getty site offers a list of FAQs to help explain how the system works. Scroll down about halfway for the answers that help us most.

Mainly, you need to click on an icon and then cut-and-paste the supplied HTML code into your text exactly where you want the photo.  Getty, of course, gets a good bit of promotion out of this, with a notable icon under the photo.  For now, that is fine.  We can aim for a demonstration in class.

Generally, it’s wise to use photos that are free from copyright restrictions so you don’t need to worry about a $200 bill arriving in your inbox for use of a photo you dragged from a news site.

The Final Floor: What happens after the big dance?

You might enjoy this timely article by Blair Kerkhoff of the Kansas City Star on the portable wooden floors prepared especially for the NCAA basketball tournaments.  After some thorough research — and many interviews — the author gives us some new insights into the floors themselves.

The story helps us to realize how often we can find original questions about standard events.  You might find some applications in your social media projects.

The ending is especially poignant for folks around here.  Please read.

Then ask yourself:  What will occur next with athletic floors?

Print

 

A good primer on Nate Silver’s media strategy

Now that we’ve enjoyed an overview of the approach of ESPN’s new statistical star Nate Silver, you should read this explanatory article from his website, fivethirtyeight.com.

Thanks for the good discussion in class on Friday.  Important for all of you to be considering how statistical applications will continue to change and expand over the next decade.  What Silver is doing will be, to use a favorite quantitative word, replicated by others.

If you like stats, don’t overlook the growth potential of positivism, a way of knowing built on the belief that we can be sure only of what we can empirically demonstrate.

How do you suppose constructivism might differ?

Find the ESPN bracket contests here

Comes now your chance to gain classroom prestige by properly calculating probability and surprise in thrilling combinations

We have links below to our exclusive class challenges in picking winners on ESPN.com in both the men’s and women’s NCAA roundball tournaments.  Enter both or either one.  Only a select 26 enrolled students may play, along with a forgetful old professor.  You don’t have to enter at all, of course, but why not test your fan motives?

Winners will be heralded with respect and admiration, and we also hope you enter Warren Buffet’s publicity play and win a billion dollars that you feel like sharing.

Men’s tournament

Here is the link to ESPN.com so you can create an account and fill out your bracket by Tuesday afternoon for the men’s tournament.  The first of the so-called first round play-in games will start at 6:40 p.m. Eastern Time on Tuesday (on TruTV and no doubt also streamed), so you’d be wise to have your picks in place by then. (Go Cal Poly! I used to be a reporter in that college town.)

The heavy schedule of match-ups — now called the second round — will occur Thursday/Friday.  CBS will start broadcasting at noon. TruTV will start with a tip-off program at 11 a.m., according to Time-Warner Cable.

The group name is Elon Sport & Media. The link will carry you directly to our group.  You should be able to click on it and add the password: sportandmedia.  We’ll monitor this to make sure it works.  [Note: I corrected earlier typo in password.]

Women’s tournament

Click here to find a similar page on ESPN.com to enroll in our classmates-only contest for women’s tourney.  We’re using the same password as above to avoid confusion, and almost the same group name: Elon Sport and Media.

The games in this competition begin with play-in games on Saturday, so you have some time to do research — prior to Spring Break, of course.  The games begin in earnest on Monday/Tuesday, and you’ll have all day perhaps to enjoy them.  Find broadcasts on ESPN and ESPN2.

Make yourself known

If you have a choice for a username, I suggest one that makes you recognizable to our class.  Use at least some of your name, if possible.  More fun if we can identify the leaders.

No matter who wins, we all intend to BIRG.  Your glory is our glory.  We can also CORF as needed.  Meaning . . .

You can modify your brackets until the action begins.  Thanks again to Eric for his guidance here.

CBS covers its own big show

cbs_sports_logoWhat should we expect in news coverage of the NCAA college basketball tournaments from CBS, considering the network also owns the contract to broadcast the games?

Well, we can expect a lot of coverage.  We watched NBC handle the Olympics.  Now we can rate CBS’s handling of March (and April) Madness.  Starting here.

Staying sane: How best to follow basketball tourneys

We’re going to study the Madness of March this week.  (Note that Saturday was the aides of March for those of you who know your Roman history.)

To get started, you can read this short piece on where to go online to find live streams of games.

Meanwhile, I hope you will pay attention closely to your friends and pals during the tournaments to note episodes of BIRGing and CORFing, with perhaps some blasting going on.  If you don’t know the terms, I hope you’ll dig.  Then apply them to the episodes you observe.

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